Roses

Two origins, one standard

Roses are where most flower programs begin, and where quality differences show up fastest. Vibra selects roses from growing partners in both Colombia and Ecuador, which lets us match each order to the origin that does it best: Ecuadorian farms for the large-headed, long-stemmed roses that dominate premium and event work, Colombian farms for consistent volume, a broader colour palette and reliable weekly supply.

Whichever origin a box comes from, the standard is the same. That is the point of buying under one brand: you specify the rose, not the farm, and we make the sourcing decision that delivers it.

Varieties and colour

Our working assortment spans reds, whites, pinks, peach and novelty bicolours, plus a curated garden-rose selection for designers and event florists. Because the assortment rotates by season and by partner farm, we publish a current availability list rather than a fixed catalogue — ask for this week's list with photos and stem counts.

Grading and handling

Roses are cut at the opening point each market requires, pre-cooled within hours of harvest, hydrated and graded on head size, stem length and straightness, foliage condition and freedom from damage. Boxes move refrigerated to the airport so the cold chain holds from farm to flight.

How buyers use them

Standing weekly programs with fixed volumes and specs, open-market purchases when you need to fill a gap, and holiday programs booked ahead for Valentine's Day, Women's Day and Mother's Day. Tell us the format and we will build the box around it.