All Saints' & Day of the Dead (1–2 Nov): The Chrysanthemum Season
Across Europe and Latin America, early November is the great chrysanthemum peak. How to plan the mum season that most buyers underestimate.
In the Anglo-American calendar, early November is quiet. Across much of Europe, Mexico and Latin America it is the opposite: All Saints' Day and Day of the Dead on 1–2 November drive one of the largest flower peaks of the year, and it belongs almost entirely to the chrysanthemum.
Why the chrysanthemum
Mums are the flower of remembrance across these cultures, and the demand is enormous — pots and cut, in vast volumes, concentrated into a few days. In Mexico, the marigold leads Día de Muertos, but chrysanthemums, gladioli and vivid mixed flowers all move heavily alongside it.
The types that sell
Disbud (single-head) mums for formal arrangements, spray types for volume, and a broad colour range — whites and yellows lead, but the season absorbs almost every tone. Long vase life is a genuine advantage here, because product is bought ahead and needs to hold.
Planning the mum peak
Chrysanthemum supply is stable and high-yield, but a November peak of this size still needs booking. Confirm volume and colour through late summer and early autumn so the farms can plan the cut. Because mums ship and hold so well, this is one of the more forgiving peaks to build — as long as you commit the volume in time.
Vibra plans chrysanthemum programs across Colombia and Ecuador for the November peak. Reserve your All Saints' volume with us.
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